About us

EG&A Direct was founded in 1990 in Mexico City by Luis Escobar. The agency began by offering telemarketing, direct mail, and database management services. In a short time, EG&A Direct became one of the leading direct marketing agencies in Mexico.

EG&A Direct quickly built a reputation for its innovative approach to direct marketing. The agency was one of the first in Mexico to use database marketing to target its campaigns. In 1996, EG&A Direct compiled one of the ten largest databases in Mexico with over 10 million records.

EG&A Direct continued to grow with over 350 employees and expanded its services over the years. In 2004, the agency opened an office in the United States in San Antonio, TX. The agency also began to offer a wider range of services, including email marketing, social media marketing, and search engine optimization.

EG&A Direct serves a wide range of clients, including ASENZ USA, Infocore, Dell, VenturePoint, Hispano Seguros, Tequila Baluarte, and many others.

EG&A Direct is a pioneer in the field of direct marketing in Mexico. The agency has helped to shape the way direct marketing is done in the country. EG&A Direct is committed to providing innovative and effective marketing solutions to its clients.

Some of EG&A Direct's key achievements include:

Among the first in Mexico to adopt database marketing, enhancing personalized communication.

Compiled one of Mexico's largest databases, including the Top Mexican Investors in the USA, showcasing extensive market insights.

EG&A Direct's database is one of the few certified by Servicio Postal Mexicano, emphasizing reliability.

Successfully entered the U.S. market by opening the first office in Texas, broadening geographical reach.

Expanded services to include email marketing, social media marketing, SEO, and AI, staying at the forefront of marketing trends.

EG&A Direct is committed to innovation and excellence, and it is always looking for new ways to help its clients succeed.

Innovation: We are at the forefront of marketing trends and technologies. Committed to developing and implementing innovative strategies that set our clients apart in the market.

New Ideas: Creativity is at the core of everything we do. We constantly explore new ideas and approaches to deliver new and impactful marketing solutions to our clients.

Marketing Intelligence: We help your company find the information relevant to your market by gathering and analyzing data tailored for accurate and confident decision-making in determining market opportunity, market penetration strategy, & market development metrics.

Technology Integration: We are experts in incorporating advanced technologies, such as artificial intelligence and data analysis, into our marketing strategies. This enables us to provide our clients with data-driven insights and achieve optimal results.

Data Mining: Extracting valuable insights from large datasets, utilizing statistical machine-learning techniques. The goal is to transform raw data into actionable knowledge, aiding and improving the decision-making process and prediction. Gaining competitive advantage for businesses and researchers.

Luis Escobar - Chief Innovation Officer (CIO): From Mexico with over 34 years of experience in International Marketing, Data specialist. MBA MM and Marketing AI Certificate.